Ethical, Individualized Care That Honors Your Child’s Voice

Guidance, Support, and Solutions for Children and Families in Amesbury, MA

Welcome to Rally Behavioral, where we believe that every child deserves personalized guidance, understanding, and support. Families in Amesbury, MA, trust our clinic to provide compassionate, relationship-driven care tailored to each child’s unique needs. Our mission is simple: to help children thrive while empowering families with practical strategies, emotional support, and advocacy tools.


At Rally Behavioral, we focus on building meaningful relationships with families. We understand that navigating behavioral, educational, and developmental challenges can feel overwhelming. That’s why our approach centers on warmth, respect, and collaboration, ensuring that every family feels supported, informed, and confident every step of the way.

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Why Choose Rally Behavioral

Choosing the right behavioral support can feel daunting, but at Rally Behavioral, we make the process clear, approachable, and personalized. Here’s why families in Amesbury, MA, trust us:


  • Expertise and Experience: Over 20 years of experience providing behavioral therapy, parent coaching, and educational guidance.
  • Individualized Care: Every child’s plan is tailored to their strengths, interests, and developmental goals.
  • Relationship-Driven Approach: Families are partners in every decision, ensuring a collaborative and judgment-free experience.
  • Neurodiversity-Affirming: We honor each child’s individuality and focus on building skills while celebrating differences.
  • Versatile Support Options: Services are provided in-home, in the community, or at our clinic, according to your child’s needs.
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Our Services Overview

At Rally Behavioral, we provide a comprehensive suite of services designed to support children, adolescents, and families. Each service is grounded in evidence-based practices and delivered with care, compassion, and professionalism:

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ABA Therapy (Applied Behavior Analysis)

  • Individualized therapy focusing on communication, emotional regulation, daily living skills, and social interaction.
  • Child-led, assent-based approach supervised by a BCBA.
  • Available in-home, in the community, or in-clinic.
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Parent Coaching

  • Supportive guidance for families navigating real-life challenges.
  • Emphasis on co-regulation, routines, emotional flexibility, and advocacy.
  • Strategy-based, collaborative, and judgment-free.
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Social Skills Groups

  • Small peer-based groups for children and teens.
  • Activities focus on friendship-building, turn-taking, problem-solving, and confidence.
  • Groups organized by age, developmental level, and interests.
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Transition Planning for Adolescents

  • Prepares teens for independence and adulthood.
  • Focus on executive functioning, communication, self-advocacy, and goal-setting.
  • Aligns with the teen’s strengths and vision for the future.
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Our Process

At Rally Behavioral, we understand that clarity and structure provide families with peace of mind. Our process is transparent, flexible, and collaborative, designed to meet each child and family where they are:

Step 1: Initial Consultation

We begin with a warm conversation to understand your child’s needs, family goals, and any current challenges. This allows us to design a plan that fits your family’s lifestyle and priorities.

Step 2: Personalized Plan Development

Based on the consultation, we develop an individualized plan that outlines goals, interventions, and progress tracking. Every plan is dynamic and adjusts as your child grows and achieves milestones.

Step 3: Collaborative Implementation

Therapists, coaches, and families work together to put the plan into action. Sessions may occur in the home, community, or clinic. Parent coaching and social groups complement individual therapy to ensure holistic support.

Step 4: Ongoing Support & Monitoring

Regular check-ins, progress updates, and collaborative problem-solving ensure that the plan continues to meet your child’s evolving needs. Families remain informed, empowered, and confident throughout the journey.

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Frequently Asked Questions (FAQs)

  • Q: What ages do you serve?

    A: Rally Behavioral supports children and teens of various ages, from early childhood through adolescence.

  • Q: Are your services covered by insurance?

    A: ABA therapy is covered when medically necessary and authorized. Other services, such as parent coaching and social skills groups, are available on a private pay basis.

  • Q: Can services be provided at home?

    A: Yes! Depending on the service and your child’s needs, sessions can occur in your home, in the community, or at our clinic in Amesbury, MA.

  • Q: How do you involve families in the therapy process?

    A: Families are integral partners. Parent coaching, regular updates, and collaboration are central to our approach.

  • Q: What makes Rally Behavioral different from other clinics?

    A: Our focus on personalized, relationship-driven care, neurodiversity-affirming practices, and over 20 years of experience sets us apart. Families feel seen, supported, and empowered.

  • Q: What insurance do you accept?

    A: We accept most major insurance providers including Aetna, BCBS, United, Wellsense, MassHealth.

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Call today at (978) 666-9266 to schedule your consultation and start your child’s journey to growth and success.